We are committed to selling clean, ethical products. Our skincare is free from harmful chemicals such as sulphates, silicones, phthalates, parabens, pesticides, petroleum derivatives, artificial colouring and synthetic fragrances. Our supplements and superfoods do not contain harmful chemicals, fillers, artificial sweeteners, flavours and colours.

We support brands that have certification from trusted labels like the Soil Association, Fairtrade, Natrue and The Vegan Society whenever possible.
We prioritise sustainability when sourcing new products, considering ingredients, production processes and packaging.
All new brands undergo stringent review by our team to make sure they are in alignment with our company’s mission.